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CAN SIGNAGE BRING IN NEW CUSTOMERS
The signs displayed at the front of your business is the first impression you make with your customer and we all know how important a first impression is. Signage has also been used to successfully bring in new customers and generate sales. There is an old adage that says, “A business without a sign is a sign of no business.” HOW TO DEFINE YOUR TARGET MARKET
A target market is a specific group of people you have decided to target with your products or services. It could be a large market or a niche market. 7 steps to identifying your target market 1 . Who are your current customers, and why do they buy from you? 2. Check out your competition. 3. Analyze your product/service. 4. Create audience personas. 5. Find your audience. 6. Run test campaigns. 7. Reassess every 12 to 18 months. |
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Central Coast NSW, Australia
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