CAN SIGNAGE BRING IN NEW CUSTOMERS
The signs displayed at the front of your business is the first impression you make with your customer and we all know how important a first impression is.
Signage has also been used to successfully bring in new customers and generate sales.
There is an old adage that says, “A business without a sign is a sign of no business.”
HOW TO DEFINE YOUR TARGET MARKET
A target market is a specific group of people you have decided to target with your products or services. It could be a large market or a niche market.
7 steps to identifying your target market
1 . Who are your current customers, and why do they buy from you?
2. Check out your competition.
3. Analyze your product/service.
4. Create audience personas.
5. Find your audience.
6. Run test campaigns.
7. Reassess every 12 to 18 months.